Effective Customer Segmentation - Dobrý web

Effective Customer Segmentation

Prezentace

Vystupující

Pavel Jašek - nová
Pavel Jašek
Lektor

Blueffect: II Ogólnopolski Kongres Efektywności / Warsaw

26. 6. 2013

Efficient customer segmentation in Google Analytics - examples and best practices of accurate data analysis and advanced segmentation principles in order to improve revenues of your business.

  • What makes you wrongly evaluate marketing campaigns: do you know, what is the real conversion rate of your website? 
  • How to prioritize content sections of an e-commerce website.
  •  What customer segments and cohorts are useful.